Foundry Hall
- Country
- Saudi Arabia
- Category
- Hospitality
- Year
- 2024
Brand Overview
Foundry Hall is a flexible venue for exhibitions, launches and community events. The space needed to feel raw and characterful while adapting quickly to very different formats and audiences.
Scope of Work
- Spatial Design
- Branded Environment
- Wayfinding
Foundry Hall
The Challenge
Event venues must be blank enough for any brand yet memorable in their own right. Foundry Hall needed an identity built into its architecture that hosts others without disappearing.
The Solution
We kept the industrial bones of the hall and added modular platforms, warm wood and a bold signage system, so every event inherits a distinctive frame while the floor stays endlessly flexible.
