Rosh
- Country
- Saudi Arabia
- Category
- Car Care
- Year
- 2025
Brand Overview
Rosh makes detailing products and accessories for drivers who care about every finish. The brand needed energy and attitude, with a presence that holds its own in garages, stores and social feeds.
Scope of Work
- Branding & Identity
- Packaging
- Campaign
Rosh
The Challenge
Car care accessories are often sold as anonymous commodities. Rosh wanted products people choose by name, with a look bold enough for enthusiasts yet clean enough for everyday drivers.
The Solution
We built Rosh around a heavy, slanted wordmark and a signal-yellow palette that pops against dark paintwork, carried through microfibre, packaging and a punchy campaign language.
