Vela
- Country
- Sweden
- Category
- Logistics
- Year
- 2025
Brand Overview
Vela is a maritime logistics company focused on cleaner shipping. The identity needed to express precision and progress, positioning Vela as the modern choice for sustainability-minded partners.
Scope of Work
- Strategy
- Branding & Identity
- Communication
Vela
The Challenge
Sustainable shipping is easy to claim and hard to prove. Vela needed a brand that feels credible to industry veterans while signalling a genuinely new approach to moving goods by sea.
The Solution
We built the identity on a spiralling sail form in deep teal, a precise grid and clear data-led communication, giving Vela a calm, technical voice that backs every claim with evidence.
