Jawhara
- Country
- Saudi Arabia
- Category
- Real Estate
- Year
- 2025
Brand Overview
A high-end real estate development project based in Riyadh, focused on providing exceptional luxury living and investment opportunities. The project aims to set new standards in Riyadh's real estate market, targeting an elite clientele with exclusive, high-quality spaces.
Scope of Work
- Strategy
- Branding & Identity
- Architecture
The Challenge
Riyadh’s luxury property market is full of bold promises. Jawhara had to signal exclusivity and lasting value to an elite clientele long before its first residence was complete, without sounding like everyone else.
The Solution
We shaped Jawhara around the idea of a jewel: a faceted mark, a calm palette of deep teal and warm stone, and a system that carries that refinement from hoardings to wayfinding and every investor touchpoint.
