Sahm
- Country
- Saudi Arabia
- Category
- Industrial Design
- Year
- 2026
Brand Overview
Sahm is a smart device developed with Black Knight, bringing precision control to the coffee ritual. The product needed an industrial design and identity that feel as considered as the coffee itself.
Scope of Work
- Industrial Design
- Branding
- Packaging
Sahm
The Challenge
Smart kitchen devices often look generic and over-engineered. Sahm needed a form that disappears into a beautiful counter while making its single, precise control feel satisfying to use.
The Solution
We shaped a monolithic body in matte black with one illuminated dial, a restrained interface and packaging that unboxes like a premium instrument, extending Black Knight’s ceremony into the home.
