Maad
- Country
- Saudi Arabia
- Category
- Real Estate
- Year
- 2025
Brand Overview
Maad is a real estate developer shaping new destinations in Mecca. The brand needed to carry spiritual significance and modern ambition, speaking to visitors, residents and investors with equal confidence.
Scope of Work
- Strategy
- Branding & Identity
- Architecture
Maad
The Challenge
Developments in Mecca compete for attention in a place defined by meaning. Maad had to look contemporary and investable while honouring the city’s heritage, without falling back on familiar clichés.
The Solution
We created a geometric star mark inspired by traditional patterns, set in bronze tones and a restrained typographic system that reads with dignity on facades, hoardings and sales material alike.
